Entrepreneurs seek their pot of gold at Cromer’s rainbow end
Think of Cromer -and sunbeams and rainbows come to mind. The swiftly changing weather conditions is part of the joy of living by the coast and rainbows are in plentiful supply. When you spot one, or quite often two, shining above the waves, whatever your age -they still hold the power to stop you in your tracks, a breather in our busy days;. time to stop and simply stare.

In these uncertain times -for both the climate and the economy -rainbows offer a charm for prosperity and a reminder of that promise that life on earth was never to be jeopardised by a great flood of biblical proportion again. This is a faith the Cromer community seem to live by, with their chosen lives at mercy of both the elements and perhaps, the tourist industry.
A visit to many towns these days is often accompanied by a feeling of misery and despondency with the boarded- up shops, rough sleepers and the air of tired resignation of their lost glory. Not so Cromer. Cromer makes you feel alive. Step into town with the sea’s conversation as company, the colours sights and sounds of Cromer will charm you. Some towns are simply dead on a Sunday. Not so Cromer. The uniqueness of the retail experience on offer suits all pockets and prevents a pretentiousness creeping in; a constructed image of an idealised lifestyle too often seen elsewhere.

With charming book shops, an affordable eclectic music shop- Mighty Music (just opposite the bus station), antique shops, art galleries and a vast range of eateries, Cromer continues to delight and surprise.

Something about the magic of this beautiful little Victorian seaside town draws artists musicians and writers, as well as supporting a community with trade and with the working fisherman and lifeboat men at its very heart

Resourcefulness coupled with dreams for chasing that pot of gold, continues to bring new trade into the town -last year saw the opening of a fantastic the new Mighty Music shop, retro clothes shop , a Turkish barber to name but a few and very recently a micro bar and a falafel takeout. Come to Cromer -there’s so much more than crabs, sun sea n sky
